A modern platform for a meaningful cause
When the USPCA came to us, they had big ambitions - to grow their services, reach more people, and make it easier for everyone to connect with what they do. They knew it was time for change: a stronger online presence, smoother operations, and a digital experience that worked just as well for their team as it did for the public.
Having audited the USPCA’s current site, we found it needed...
- Modernisation
- Improved usability and navigation structure
- Better accessibility
- Site wide search functionality
- To better reflect the USPCA’s identity and their amazing work
Together, we set out to create something special - a website that not only looked incredible but truly reflected their long-standing legacy. Behind the scenes, it needed to be just as powerful, bringing everything together in one place: a custom CRM, integrated shop and bookings, campaign petitions, and seamless donation tools to help them grow their impact online.
The design & build process
We began with conducting user research to understand who visits the USPCA site, and what motivates them - exploring their needs, goals, and potential challenges. These insights informed a complete navigation restructure, to enable a more user friendly website experience.
We incorporated thoughtful visual elements - such as illustrative graphics and paw print shapes - that reflect the USPCA’s compassionate identity, and bring warmth and personality to the site’s design. The result is a refreshed visual style that aims to delight animal lovers who use the site.
The new site enhances user experience through features such as:
- site-wide search functionality
- an interactive chatbot
- Beacon integration to ensure a seamless donation process
- ability to manage incoming animal rehoming applications and collect signatures for ongoing campaigns within Craft CMS
- an integrated CRM to help them review call logs, volunteers, and staff details - all from one central system
We also provided the USPCA team with hands-on training, to allow them to confidently manage and update their content.
The results
We are proud to have delivered a refreshed, user-friendly website for USPCA, that brings together their passionate identity and the lasting impact of their work - blending modern design with nearly two centuries of heritage.
Looking ahead
We’re excited to continue our partnership with the USPCA in supporting them with the maintenance of their site. Looking ahead, we'll be exploring new features such as the introduction of eCommerce functionality to fully integrate events and shop orders within the website.
