What needed to be improved?
McComb’s needed a modern, confident website that better reflected the quality, personality and heritage of the business. The existing site had become dated and did not fully communicate the premium experience offered across their sightseeing tours and private coach hire services.
A key focus was making it easier for visitors to quickly find the information most relevant to them, whether they were looking to explore and book a tour or arrange private coach hire. This meant simplifying the navigation, creating clearer user journeys and bringing greater energy and excitement to the overall digital experience.
The booking process also previously relied on an external platform, creating a disconnect between exploring a tour and completing a purchase. By integrating Bookeo more closely into the website, we aimed to deliver a smoother and more consistent booking experience.
Ultimately, the goal was to create a future-ready platform that would encourage more bookings, provide better insight into user behaviour and give the McComb’s team a flexible foundation for future growth.
Helping customers find, explore and book with confidence
The website was designed with a mobile-first approach, reflecting how most visitors already accessed McComb’s services and ensuring the experience felt fast, clear and intuitive across every device.
To bring more energy to the site, we introduced dynamic video and subtle animation throughout the design. Inspired by the routes travelled by McComb’s coaches, the hand-built animations guide visitors through the page as they scroll, creating a more engaging experience while automatically respecting users who have reduced motion enabled.
The customer journey was simplified by restructuring the navigation and introducing dedicated landing pages for tours and private hire. This makes it easier for visitors to understand the available services, find the right option and move confidently towards booking.
Built to perform, designed to evolve
Design and development were delivered entirely in-house. We created a flexible design system that extends the McComb’s brand into a complete digital toolkit, ensuring colours, typography and components remain consistent as the website evolves. Pages are built using reusable content blocks, giving the McComb’s team the freedom to create and manage new content without developer support.
We also transformed the booking experience by integrating Bookeo directly into the website. Visitors can browse a tour, check live availability and complete their booking without being redirected to a separate platform, creating a much more seamless journey from discovery to purchase. Tour information is synchronised automatically with the CMS, allowing the team to add booking widgets, optional extras and upgrades to any page in just a few clicks.
Performance was another key consideration throughout the build. With automatic image optimisation and pre-rendered pages, the website delivers a fast, responsive experience despite its rich use of photography and video.
Looking ahead, we’re developing a location-aware digital tour guide that will run on customers’ own devices while they’re travelling. As the coach reaches each destination, exclusive content such as audio commentary, archive photography and filming locations will unlock automatically, creating an even richer experience that goes beyond the website itself.
The results
The result is a more confident, engaging and exciting digital presence that better reflects the quality of McComb’s tours and services.
With clearer user journeys, a stronger visual experience and a more seamless route to booking, the new website gives customers greater confidence while providing McComb’s with a flexible platform that can continue to support future growth.
We're delighted to continue to support McComb's with their new website, and work with them to introduce more impactful features for the site in the future.