Building a better buying experience
AJ Hurst wanted to build on their existing website by creating a more streamlined way for customers to browse and purchase products online.
Traditionally, product sales had been handled offline, which meant customers needed to make direct contact to check product information, pricing and availability. Working alongside one of their suppliers, Schneider Electric, we were able to introduce an eCommerce element to the website and bring their product range online.
The aim was to make the buying journey easier for customers, create a more convenient route to purchase, and ultimately help AJ Hurst generate more sales through their website.
Making 20,000+ products easier to browse
We created a faster, more intuitive ecommerce experience that makes it easy for customers to browse, search and purchase from more than 20,000 products online.
With such a large product range, finding the right item quickly was essential. Instant, typo-tolerant search and clear filtering by brand, category and product range help customers narrow down results and move from discovery to purchase with less friction.
By integrating directly with Schneider Electric’s API, thousands of SKUs are kept up to date automatically, including product information, pricing, imagery and category structures. This removes the need for manual product entry and helps ensure customers are always seeing accurate, current information.
Behind the scenes, AJ Hurst can manage orders, customers, delivery details, Stripe payments and trade credit applications from one central admin area. A flexible Craft CMS page builder also gives the team control over the wider site, allowing them to create and restructure pages themselves without relying on a developer.
An ongoing support & growth partnership
The result is a powerful ecommerce platform that is easy for customers to use, straightforward for the AJ Hurst team to manage, and flexible enough to continue growing with the business.
We are delighted to continue our long-term partnership with AJ Hurst, supporting them with their website and eCommerce platform and helping them continue to grow their digital presence.